I lead product design from strategy to execution—defining UX direction, scaling design systems, and aligning teams around user needs.With over 13 years of experience (7 as a manager), I help teams deliver thoughtful, intuitive, and scalable solutions across platforms.
I mentor designers at all levels—helping them grow skills, navigate career moves, and build confidence.Whether it’s portfolio feedback or team coaching, I’m passionate about creating safe, supportive spaces for learning.
Built and led the product design team from the ground up, shaping the company’s design vision and scaling UX practices across iOS, Android, and web platforms.
Collaborated directly with co-founders, PMs, and engineering to define and implement a company-wide UX strategy aligned with business goals.
Introduced and scaled a design system, reduced user errors through process-driven research and testing, and mentored junior designers—two of whom were promoted to senior roles.
Led the creation of a unified design system and accessibility framework for both internal and consumer-facing digital products.
Worked closely with product and engineering to roll out reusable components and consistent UX patterns across platforms.
Helped shift the team from isolated project-based work to a more collaborative, design-led product development model.