Product Design Director
Scalable Systems. Strategic UX.

Built and scaled the product design function from the ground up, establishing UX strategy across payroll, compliance, and multi-role SaaS platforms.

- Defined company-wide UX vision across iOS, Android, and Web
- Introduced a scalable design system to reduce fragmentation and increase delivery velocity
- Partnered with founders, PMs, and engineering to align UX with business growth
- Mentored and developed a growing team of designers

Advising and guiding the product design team during a digital transformation initiative within the utilities sector.

- Established the organization’s first scalable design system and governance model
- Defined UX standards, documentation structure, and collaboration workflows
- Mentored and guided designers to increase consistency and delivery maturity
- Led strategic product initiatives across backoffice systems and operational tools
- Partnered with transformation and agile leadership to align UX with business objectives

Led design system and accessibility initiatives across internal and customer-facing banking platforms.

- Built reusable component libraries for cross-platform consistency
- Drove accessibility improvements across digital products
- Collaborated closely with product and engineering to standardize UX patterns
- Helped shift the team toward a scalable, system-driven design approach

I worked on innovation-focused projects at Fiserv, helping define proto-personas, wireframes, and interactive prototypes. I collaborated across teams to validate concepts through usability testing and early-stage user feedback.